the [un]serious collective
Redefining what it means to try in the world of fitness. Apparel, events, and stories for those who show up — without the pressure of perfection.
[un]serious
[adj.]
- Athletic-ish.
- Training for the after-party, not the PR.
- For those who run for the vibes, ski for the aprés, & train for the playlist
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The #MessyReps Challenge
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The #MessyReps Challenge is about trying something new in fitness and sharing the messy, imperfect, awkward, and best moments.
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@the.unserious.co
Share your #MessyReps with us on Instagram
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Our Chief Design Officer shows off the [un]serious everyday cap post-taekwondo and pre-margs.
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The crew celebrates their favorite Pilates instructor with martinis after.
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A beer was found at the bottom of this hike in the Swiss Alps.
shop the [debut] collection
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the run & done cap
Regular price $35.00 USDRegular priceSale price $35.00 USD -
the [un]serious everyday cap
Regular price $30.00 USDRegular priceSale price $30.00 USD -
the [un]serious tee
Regular price $30.00 USDRegular priceSale price $30.00 USD

![the [un]serious everyday cap](http://theunserious.co/cdn/shop/files/IMG_7957.jpg?v=1746496506&width=533)
![the [un]serious tee](http://theunserious.co/cdn/shop/files/C7EC7122-C07A-4E3E-93C2-21E588AD8657_4_5005_c.jpg?v=1746492954&width=533)